FitQuest
FITQUEST is your ultimate fitness companion, offering dynamic workouts across calisthenics, weight training, HIIT, mobility, and endurance. Whether you're a beginner or an experienced athlete, FITQUEST provides personalized plans, expert guidance, and flexible routines to help you push limits and achieve your goals—anytime, anywhere!
What Users Want:
How User Research Defined FITQUEST
My research uncovered one common theme—people want a fitness app that’s efficient, engaging, and tailored to their goals. Through surveys and interviews, I found that users crave:
Personalized workouts that match their fitness level
Quick access to their favorite routines
A variety of exercises to keep things exciting
Seamless navigation so they spend more time moving, not searching
Personas: Meet Tyson & Tina
Tyson – The Busy Dad Staying Fit
Tyson is a full-time IT specialist and single dad in Brooklyn who juggles work, parenting, and fitness. He hits the gym 4-5 times a week but struggles with time-efficient workouts and healthy eating due to his busy schedule.
Tyson
Age: 35
Job Title: IT Specialist
Salary: $90k
Education: Bachelor Degree
Workout Frequency: 4-5 times a week
Goals:
Stay consistent with fitness while managing responsibilities
Maximize results with less gym time
Track workouts & nutrition
Discover new workouts & meal option
Frustrations:
Needs quick, effective workouts
Bored of repetitive routines
Struggles with meal planning
Wants an easy way to track progress
Behaviours:
Tech-savvy & familiar with fitness apps
Dedicated to staying fit & healthy
Loving, responsible father
Always motivated to push himself
TIna– The Social Butterfly on
a Fitness Journey
Tina is a dental hygienist in Staten Island who loves socializing, shopping, and trying new foods. She wants to be healthier and more confident but feels intimidated by gym machines and intense workouts, making it hard to stay motivated.
Tina
Age: 25
Job Title: Dental Hygienist
Salary: $100k
Education: Bachelor Degree
Workout Frequency: 3-4 times a week
Goals:
Lose 10-15 lbs and feel more confident
Build a healthier lifestyle without extreme changes
Learn workout basics to reach small goals
Stay motivated and consistent at the gym
Frustrations:
Intimidated by machines & workouts
Bored of repetitive routines
Wants a simple, low-effort fitness plan
Needs help finding healthy meal options
Behaviours:
Beginner-friendly workouts to remove intimidation
Easy-to-follow routines for consistency
Variety & guidance to keep her engaged
Simple meal tracking for better nutrition
Competitor Analysis:
How FITQUEST Stands Out
I analyzed top fitness apps to understand what works—and where they fall short. Many apps offer great workouts, but lack simplicity, personalization, or flexibility, making it harder for users to stay engaged. FITQUEST fills those gaps by providing an easy-to-use, motivating, and adaptable fitness experience.
MyFitnessPal
Great for nutrition but lacks workout programming
Too focused on calorie counting, not full-body fitness
Complex interface can be intimidating
Freeletics
Heavy focus on high-intensity training—not for all fitness levels
Subscription cost is high for premium features
Less variety in low-impact or beginner workouts
Fitbod
Strength training-focused—lacks cardio & flexibility workouts
Too data-heavy, which can be intimidating for casual users
No meal planning or nutrition insights
THENX
Focused mainly on calisthenics—lacks variety for users wanting strength training, cardio, or flexibility
Not beginner-friendly—many workouts assume prior experience with bodyweight exercises
No meal planning or nutrition tracking—missing a key component of fitness
Limited personalization—workouts are not tailored to individual goals
Peloton App
Requires equipment for best experience
Expensive monthly subscription
Workouts are heavily instructor-led—less customization
How FITQUEST Fills the Gaps
Personalized plans—tailored workouts based on goals & fitness level
Balanced fitness approach—cardio, strength, HIIT, and mobility in one app
Easy navigation—no overwhelming menus or excessive data
Quick-start workouts—jump in without spending time setting up a plan
Nutrition & workout tracking—a complete health and fitness solution
With FITQUEST, users don’t need multiple apps to manage workouts and nutrition—it’s all in one place. Simple, effective, and designed for real people.
Solving User Pain Points – Smart, Simple, Seamless
The personas highlighted two major challenges:
Lack of time or motivation to work out
Complex interfaces making it harder to start
How We Fixed It:
Quick Start Workouts – No need to browse endlessly; just pick and play!
Progress Tracking (Coming Soon!) – Stay motivated with milestone-based progress tracking.
Journey Mapping – Simplifying the Experience
From the first tap, FITQUEST ensures frictionless navigation:
Log in via password or fingerprint for instant access
Choose Your Workout – Browse workouts by body part, goal, or difficulty
Save Favorites – No more hunting; access your top picks in one click
Start Training – Watch easy-to-follow instructional videos and crush your session
No clutter, no distractions—just pure focus on fitness.
Feature Prioritization – What’s Live & What’s Next
I built FITQUEST in phases, focusing on delivering the most impactful features first.
Now Available
Workout library & structured programs
Save favorite exercises & programs
Instructional videos for every workout
Coming Next
Progress tracking & stats
Personalized dietary recommendations
Subscription & premium content
Future Enhancements
Smartwatch & wearable integration
Community & social features
Brand partnerships & sponsorships
Designed for Simplicity: Effortless Navigation for Every User
Fitness should be easy to start, not hard to navigate. That’s why I designed FITQUEST to be clear, quick, and beginner-friendly—so anyone can jump in without feeling lost or overwhelmed.
How I Simplified Navigation
Fast & Frictionless – Access workouts in two taps or less—no endless scrolling.
Organized & Easy – Workouts grouped by goal, muscle group, and difficulty for quick selection.
Visual-First Design – Minimal text, more preview videos and images for instant clarity.
Built for All Levels – No confusing jargon, just simple guidance that grows with you.
Wireframe Choices That Keep It Simple
Home screen → Instant access to workouts & favorites
Workout page → Easy filtering for quick selection
Clear navigation bar → No hidden menus, no guesswork
Consistent UI → Familiar, easy-to-recognize buttons/icons
FITQUEST removes confusion and intimidation so users can focus on fitness, not figuring out the app.
After multiple iterations, FITQUEST delivers a seamless, intuitive, and motivating fitness experience.
What We Focused On:
Simple Navigation – Less confusion, more action
Personalized Workouts – Tailored to every level
Fast & Efficient – No wasted time, just results
Bold & Energetic UI
The black, gold, and gray color scheme exudes strength and momentum, while the lightning bolt “Q” symbolizes power and progress. With bold typography and sharp design, FITQUEST inspires movement at every touch.
This isn’t just an app—it’s fitness, redefined.
